Data processing & analytics

From raw data to decisions

Cleaning, coding, weighting, tabulation and advanced analytics — delivered by analysts who understand both statistics and your business.

Overview

Numbers that survive scrutiny

Great data collection is only half the job. Our data team applies documented cleaning rules, open-end coding, weighting and full tabulation — with significance testing and integration with trackers and dashboards.

We work in SPSS, R and Python, and deliver in whatever format your team lives in — data files, Excel, PowerPoint, PDF or a live dashboard your stakeholders can explore themselves.

For those who want more than tabulations, we run segmentation, driver and lift analysis, key-driver modelling, pricing models and text analytics on open-ends — connecting the numbers to the decisions on your roadmap.

Capabilities

Tabulation

Cross-tabs with sig. testing

Dashboards

Interactive, shareable, live

Modelling

Segmentation, drivers, pricing

Quick facts
Turnaround24-72 hours
FormatsSPSS / Excel / R
ToolsSPSS, R, Python
DeliverablesTabs, decks, dashboards
ValidationDouble-sign-off QA
What’s included

The full analytics toolkit

Each deliverable is reviewed by a senior analyst before it reaches you.

Data cleaning

Logic checks, outliers, straight-liners and deduplication handled.

Open-end coding

Consistent multilingual coding frames with inter-coder reliability.

Weighting & tabs

Availability, demographics or custom weights plus clean, tested tables.

Significance testing

Column/row comparisons with letters and p-values, properly documented.

Reports & decks

Story-led reports that turn tables into actionable recommendations.

Dashboards & modelling

Interactive trackers, driver models, segmentation and text analytics.

Data help on demand

Have a messy dataset that needs saving?

Send us your files and requirements — we’ll quote on processing, tabs or analytics within 24 hours.

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