Compliance, ethics and quality assurance — the commitments behind every study we deliver.
We operate in line with the ESOMAR International Code of Marketing and Social Research, ISO 20252 market research standards and the principles of the GDPR — covering consent, data minimisation, transparency and secure handling at every stage.
Respondents always know who is asking, what the research is for and how their data will be used. They can withdraw at any time, and personal data is never used for marketing or passed to third parties for non-research purposes.
Every project is reviewed against an internal checklist — from questionnaire wording and sampling to weighting and reporting — so the numbers you present hold up to external scrutiny.
Would we be comfortable being interviewed this way?
Clear purpose, clear consent, easy withdrawal
Encryption, access control, retention limits
Documented, monitored and audited — from the first brief to the final report.
Informed, documented consent with clear privacy notices.
Full pilot and QA before fieldwork launches.
Daily KPI checks and regular back-checks.
Cleaning, weighting and tabulation double-checked.
Methodology notes with sample, weighting and limits.
NDAs, clean rooms and strict access controls.
Ask our team for our compliance statements, security documentation or methodology notes.
Talk to Our Team