Skilled moderators and trained researchers uncover the motivations, barriers and emotions that drives — and explains — the data.
Qualitative research is where insight gets its texture. We run in-depth interviews, focus groups, ethnography and online communities — in person, online or by phone — with recruitment that matches your exact audience and linguistic nuances.
Every session is moderated by experienced researchers using guides built around your hypotheses, not a generic script. We stream to client viewing rooms, share live notes and deliver analysis grounded in rigorous thematic coding.
Typical applications: new concept development, packaging and communication testing, customer journey insight, brand meaning, stakeholder and employee listening, and hypothesis generation ahead of quant.
1-2 participant deep interviews
6-8 participants, moderated
Multi-day online communities
Everything a modern qual project needs — planned, moderated and analysed by senior researchers.
Precise targeting with redundant recruitment and over-recruitment management.
Hypothesis-driven discussion guides delivered by experienced moderators.
In-context observation that reveals unspoken behaviours and rituals.
Multi-day communities with tasks, polls and rich discussion threads.
Rigorous thematic analysis with verbatims and implications for action.
Streaming, recording, translated clips and highlight reels for stakeholders.
Share your objectives and we’ll design the right mix of methods — with a proposal within one business day.
Request a Proposal